Nurlan Ergeshov — Operations, Product & Growth Executive
Professional summary
Product, Operations & Marketing Executive (COO / CPO / VP Product & Growth) with 17+ years scaling consumer products, AI platforms, and growth systems. I build teams, ship fast, and turn metrics around — retention, revenue, and efficiency.
Quick stats
- ARR: scaled products to mid-7 figures
- Users: grew to 15M+ MAU on consumer platform
- Growth: achieved 40% MoM user growth (AI characters)
- Profitability: reached in <10 months in a new business
- Retention: 4× boost and –75% churn on a top‑50 global streaming platform
- Messaging scale: CRM sending 10B+ messages/month
- Enterprise/B2B base: 5M B2C / 500K B2B contacts
- Features shipped: 40+ in first months across squads
Executive summary
I started as a full‑stack engineer & UI designer, moved into lifecycle and retention, and then into product and COO roles. My sweet spot: owning the full funnel (acquisition → activation → engagement → retention → revenue), building cross‑functional squads, and establishing data‑driven operating rhythms (OKRs, A/B testing, dashboards, rituals). I’m hands‑on with growth mechanics (referrals, virality, CRM, pricing), comfortable leading 0→1 and 1→N, and I care deeply about velocity with quality.
Selected case studies
Experience that brings a value
Experience timeline
- 2024–Present
COO, AI Character Platform
Limassol - 020–2024
COO & CPO, Subscription‑based Creator Monetization Platform
Limassol - 2018–2020
Lifecycle Marketing Advisor, TradingView
London - 2017–2020
Head of Retention, Top‑50 Worldwide Streaming Platform
Limassol - 2008–2017
Marketing Automation & Retention Lead, Acronis
Moscow & Burlington - 2005–2008
Full‑Stack Engineer & UI Designer, Art Vision PG
Moscow - 2005–2008
Technical Support Specialist, Unistar
Moscow
2024-Present. AI Character Platfrom
Consumer AI · B2C subscriptions · Creator economy
Context: Launched and scaled an AI character platform from early MVP to profitability.
Goal: Acquire users efficiently, improve stickiness and monetization, and stabilize infra while shipping fast.
What I did
- Built growth engine: onboarding experiments, referral loops, promo calendar, and creator‑led distribution.
- Set up data and PMF cadence: weekly activation/retention reviews, pricing experiments, and NPS‑driven roadmap.
- Scaled teams & ops: staffed product/design/engineering squads, introduced delivery rituals (planning, demos, QA gates).
- Launched 40+ features, including photorealistic generation and key monetization levers.
- Managed 50 FTE across Product, Engineering, Design, and Operations.
Impact (highlights)
- 40% MoM user growth across first phases.
- Mid‑7‑figure ARR, profitability <10 months from start.
2020-2024. Subscription‑Based Creator Monetization Platform
B2C subscriptions · Payments · Growth & retention
Context: Mature creator platform with strong traffic; needed scalable monetization and creator activation.
What I did
- Built a 50‑person cross‑functional squad for activation & monetization.
- Shipped paywall, bundles, upsells, and lifecycle journeys; improved creator onboarding and analytics.
- Introduced OKRs, experiment pipeline, and cohort analytics.
Impact
- ARR to mid‑7 figures, MAU to 1M+; improved creator earnings and platform take‑rate.
2018-2020. TradingView
Fintech community · PLG · 50M users
Context: Needed a robust lifecycle architecture to convert freemium users.
What I did
- Designed lifecycle framework across onboarding, activation, engagement, conversion, and resurrection.
- Mapped growth signals to messaging & product nudges; created test plan for paywall adoption.
Impact
- Unified lifecycle system for a 50M‑user community; accelerated paid adoption (confidential metrics).
2017-2010. Top‑50 Worldwide Streaming Platform
Global consumer · High‑load infra · Lifecycle at massive scale
Context: Very high‑traffic platform needed retention turnaround and marketing efficiency.
What I did
- Built omni‑channel CRM stack (email, push, in‑app, on‑site targeting) and experimentation engine.
- Designed segmentation & content strategy; implemented pricing/promo testing by value segments.
- Established performance dashboards and payback discipline.
Impact
- Retention ×4, churn −75%;
- Reduced campaign payback from 45 → 14 days;
- Scaled lifecycle to 10B+ messages/month.
2008-2017. Acronis
B2C & B2B · Backup Data & Cyber Security software · Global CRM
Context: Multi‑product portfolio with complex B2C/B2B base.
What I did
- Managed 5M B2C / 500K B2B contacts across ESP & CRM; rebuilt lifecycle and offer testing.
- Implemented multi‑touch attribution and renewal/upsell programs.
Impact
- +$4M ARR uplift via improvements in delivery, opens, and conversion.
2005-2008. Art Vision Professional Group
Web agencies · Web Design · SEO · Frontend/back‑end
- Shipped 200+ websites, built responsive, SEO‑optimized templates; collaborated with design & content teams.
2004-2005. Unistar
Telecommunication · Technical Support
- Provided technical and product support; handled hardware/software issue resolution.
Operating system
How I run teams
What was a process
- Strategy & roadmap: JTBD, opportunity sizing, RICE, OKRs (weekly, quarterly and monthly business reviews).
- Delivery: weekly sprints, daily release, demo‑first culture, QA readiness checklist, post‑mortems, incident response.
- Growth & lifecycle: rapid experimentation, cohorting, pricing tests, payback discipline, LTV/CAC guardrails.
- Data: product analytics (Amplitude/GA4), dashboards (Grafana/Tableau), SQL for deep‑dives.
- People: hiring scorecards, leveling, coaching 1:1s, high‑context docs (PR/FAQ), cross‑functional rituals.
Skills & tools
Growth & Retention: lifecycle architecture, CRM/ESP, segmentation, monetization, virality, pricing.
Product: roadmapping, discovery, UX heuristics, experimentation, onboarding, activation, paywalls.
Ops: team scaling, P&L awareness, compliance (GDPR/COPPA), vendor management, unit economics.
Data/Tech: SQL, Python; GA4, Amplitude, Marketo/Emarsys; Grafana/Tableau; Jira/Confluence/Notion; Figma/Sketch; OKR, AARRR, JTBD, RICE.
AI: AI roadmap design, prompt systems, RAG & vector search workflows.
Education
Education & certifications
- Postgraduate Degree (ABD), Geographic Information Science and Cartography, Moscow State University of Geodesy and Cartography (MIIGAiK) — coursework completed, dissertation not defended
- Software Engineering, Moscow State University of Geodesy and Cartography (MIIGAiK) — Information Systems & Technology, Faculty of Applied Cosmonautics
- Philologist, Russian Philology, Kyrgyz-Russian Slavic University (KRSU) – After 1-year of study moved to Moscow
- Product Management Diploma, Laba, 2021
- Marketo Automation Training, Acronis, London, 2011
- Intensive English Course, EF International College, New York, 2015
Contact
- Email: nurlan@ergeshov.com
- LinkedIn: https://linkedin.com/in/ergeshov
- Location: Limassol, Cyprus
- Availability: On‑site · Remote · Hybrid
Want to go deeper? Book an intro call — I’ll walk through relevant case studies and roadmaps for your context.